About Us
Growing People. Strengthening Communities. Creating Lasting Change.
Be Etiquette Youth & Community CIC is a UK Community Interest Company committed to empowering children, young people, adults and families through education, mentoring, wellbeing, life skills and community development. Working alongside schools, families and community partners, we create opportunities that help people build brighter futures and stronger communities.

Why We Exist
Be Etiquette Youth & Community CIC was established to create opportunities where they are needed most. We believe every child, young person, adult and family deserves access to support, encouragement and opportunities that help them reach their full potential.
Working alongside schools, families, volunteers and community partners, we design programmes that strengthen confidence, improve wellbeing, encourage lifelong learning and create opportunities for people to thrive.
Our work is delivered through two flagship programmes:
- ALRIAA — supporting children and young people.
- ASARUN & SUNAHOR — supporting adults, families and the wider community.
Together these programmes help build stronger individuals, stronger families and stronger communities.
As a Community Interest Company, every surplus generated is reinvested into expanding services, developing new opportunities and increasing our positive impact within the communities we serve.
Read our mission & values →Our Framework
Our DICE Framework
Everything we do at Be Etiquette Youth & Community CIC is guided by our DICE Framework.
At the heart of our work is our commitment to developing knowledge, confidence, skills and character in every individual we support.
Whether we are working with children, young people, adults, families or community partners, every programme is designed to encourage personal growth, strengthen resilience, build positive relationships and create opportunities that lead to lasting change.
The DICE Framework reflects our commitment to delivering services that are purposeful, inclusive, community-led and focused on helping people realise their full potential.
Developing
Nurturing potential through learning, mentoring and personal development.
Inspiring
Encouraging confidence, aspiration and belief in what is possible.
Cultivating
Building skills, resilience and positive relationships that last.
Empowering
Shaping character and equipping people to create lasting change.
Our Values
The principles that shape how we work with every child, young person, family and partner.
Community-Led
We listen, collaborate and design programmes around the needs, strengths and aspirations of the communities we serve.
Safe & Professional
Every programme is delivered with safeguarding, professionalism and accountability at its core, ensuring every participant feels safe, respected and supported.
Transparent & Trusted
We are committed to openness, good governance and responsible leadership, building confidence through honesty, integrity and accountability.
Our Commitment
Placing People At The Centre Of Everything We Do
We are committed to delivering high-quality, well-governed services that place people at the centre of everything we do.
Through strong safeguarding, meaningful partnerships, continuous learning and transparent governance, we aim to create lasting opportunities that improve lives and strengthen communities.
Everything we do is guided by our belief in developing knowledge, confidence, skills and character, ensuring every programme leaves a positive and lasting impact.
